文章依据产品整体概念的分类及其在艺术领域的运用将国产大制作电影产品整体概念划分为核心产品、形式产品及延伸产品三类,并结合国产大制作电影的特征及艺术作品构成因素层次,对国产大制作电影产品整体概念的内容进行了具体阐释,为国产大制作电影的大营销提供帮助。 Based on the classification of the overall concept of the product and its application in the field of art, the article divides the overall concept of domestic large-scale production of movie products into three categories: core products, formal products and extended products. Combining with the features of domestic large- Made a detailed explanation on the content of the overall concept of domestic large-scale film production, and provided help for the large-scale marketing of domestic large-scale film production.