年轻的代言人、年轻的产品和数字化营销方式为欧莱雅这一百年品牌注入了新的品牌定义。欧莱雅中国CEO贝瀚青把欧莱雅的稳健基因归结为不断挑战自我的创新。在中国连续12年保持两位数增长的欧莱雅,创新不仅体现于科研领域,还包括渠道和营销上的大胆变革。2013年,欧莱雅希望未来在全球范围内新增十 Young spokespeople, young products and digital marketing methods have infused a new brand definition into L’Oreal’s Centennial brand. L’Oréal China CEO Tony Hanqing attributed L’Oreal’s sound genes to constant challenge to self-innovation. In China, L’Oreal, which has enjoyed double-digit growth for 12 consecutive years, innovation is not only reflected in scientific research but also includes bold changes in channels and marketing. In 2013, L’Oreal hopes to add ten in the world in the future