整合营销中企业以消费者的需求为核心,通过双向沟通形成互动,与消费者建立起长期密切的关系,从而更有效地实现营销目的。这种营销理念在香港旅游业的推广过程中得到了很好的体现。本文对香港成功的整合营销方法予以具体分析,以解其成就旅游业传奇之谜。 Integrated marketing enterprises to consumer demand as the core, through two-way communication to form an interaction with consumers to establish long-term close relations, so as to achieve more effective marketing purposes. This concept of marketing in Hong Kong tourism promotion process has been well demonstrated. This article analyzes Hong Kong’s successful integrated marketing approach in order to understand the mystery of the legendary success of tourism.