网络文学由于其本身的特性越来越受到影视制作方的追捧。在将网络文学改编成影视剧时,从选择作品到作品的改编制作和营销手段的应用都要受到制片方的重视才能最终保证影视剧的成功。 Because of its own characteristics, network literature is more and more sought after by film and television producers. In the adaptation of online literature into film and television drama, from the choice of works to the adaptation of production and marketing tools should be subject to the producer’s attention in order to ultimately ensure the success of the drama.