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刚刚过去的七夕节,扰乱了一片痴男怨女心,各大厂商们也都没闲着:无论是房地产、金融、互联网行业,还是服装、食品行业,都想着如何打一场漂亮的节日营销战。而一年一度的七夕仅此一天,短时间内如何重磅出击成了问题。但从今年七夕来看,在充斥着各种够炫酷、够新颖、够贴心的营销方式背景下,乐视发挥自己的生态优势,玩儿了一把“手机、PC、电影院线屏、户外大屏、电视屏、Pad”的6屏营销,既博得惊人的曝光率,又打造了“有爱的APP”形象。
Tanabata Festival has just passed, disrupting a crazy man complain of the heart, the major manufacturers are not idle: Whether real estate, finance, Internet industry, or clothing, food industry, all think about how to fight a beautiful holiday marketing war. The annual Tanabata only one day, how a heavy attack in a short time became a problem. However, from this year’s Tanabata perspective, in the background full of cool enough, novel enough, caring enough marketing mode, LeTV play to their ecological advantages, playing a “mobile phone, PC, cinema screen, outdoor Large screen, TV screen, Pad ”6 screen marketing, both won an amazing exposure, but also created a “ love APP ”image.