对老年教育的认识,虽然从总体上看是在逐步提高,但老年教育宣传不到位、媒体关注度低的问题仍然突出。即便是拥有庞大老年受众的传统电视媒体,也极少有真正针对老年群体的节目。笔者认为,在银发浪潮来临之际,一个依托老年大学、关注老年教育的老年电视节目有着良好的发展契机和现实意义。而老年节目需要创新节目形式,丰富节目内容,才能达到观众喜爱、社会重视、良性发展,获得经济及社会效益的双赢。 Although awareness of old age education is gradually increasing as a whole, the education of elderly education is not in place and the issue of low media attention remains prominent. Even in the traditional television media with a huge older audience, there are very few programs that really target older people. The author believes that at the dawn of the wave of silver hair, an elderly television program that relies on older universities and focuses on elder education has a good opportunity for development and practical significance. Elderly programs need to innovate programs and enrich program content in order to achieve a win-win situation for audiences, social attention, healthy development and economic and social benefits.