SWOT分析方法是对一个地区开发旅游资源的最重要评价,是开发旅游资源的先行条件。为了对赣州温泉旅游资源有一个全面的认识,运用SWOT分析方法,对赣州温泉旅游开发的优势、劣势、机遇和挑战进行分析,并提出了赣州温泉旅游开发的对策。以期对赣州温泉旅游开发有一定的参考作用。 SWOT analysis is the most important evaluation of the development of tourism resources in a region, is the first condition for the development of tourism resources. In order to have a comprehensive understanding of the hot spring tourism resources in Ganzhou, this paper analyzes the advantages, disadvantages, opportunities and challenges of the hot spring tourism development in Ganzhou using the SWOT analysis method and puts forward the countermeasures for the development of the hot spring tourism in Ganzhou. With a view to the tourism development of Ganzhou Hot Springs have a certain reference.