旅游是一个无边界的产业,“旅游+”是多方位、多层次的发展机制。因此,本课题在借鉴已有研究成果的基础上,在“旅游+”发展理念为指导思想下,对岭南地区中医药发展现状进行考察,得出其发展的有利条件及存在的问题,进而探索出“中医药+乡村旅游”发展模式、“中医药+养生旅游”发展模式、“中医药+文化旅游”发展模式。 Tourism is a borderless industry, “Tourism + ” is a multi-faceted, multi-level development mechanism. Therefore, based on the existing research results and under the guidance of “Tourism + ” development philosophy, this research examines the current situation of development of Chinese medicine in Lingnan Region, draws the favorable conditions for its development and its existing problems, And then explore the development mode of “traditional Chinese medicine + rural tourism”, the development mode of “traditional Chinese medicine + health tourism”, the mode of development of “traditional Chinese medicine + cultural tourism”.