本文首先分析了体验经济背景下游客需求的变化,并基于体验经济理论对旅游产品体验化设计框架进行了探讨。以中国“两弹”指挥中心旧址旅游区为案例,重点阐述了娱乐体验型产品、教育体验型产品、逃避体验型产品、审美体验型产品的规划设计思路。 This paper first analyzes the changes of tourists' needs under the background of experiential economy and explores the tourism product experience design framework based on experiential economy theory. Taking the tourist site of the former site of China's “Two Bombs” command center as an example, the planning and design ideas of entertainment-experience products, education-experience products, evasion-experience products and aesthetic experience-based products are mainly described.