本文首先对市场的竞争环境与目标客户进行了详细的分析。通过优势、劣势、机会、威胁分析确定了进入市场的主要问题,通过市场细分、选择制定了差异化市场定位,然后结合市场需求和A公司的实际情况以及产品特点,成功实施了市场营销组合战略的产品、价格、渠道、促销策略,为成功进入市场取得了很好的销售效果。 This article first analyzes the competitive environment of the market and target customers in detail. Through the analysis of advantages, disadvantages, opportunities and threats, the main problems of entering the market were determined. Through the market segmentation, the differentiated market positioning was selected, and then the marketing combination was successfully implemented according to the market demand and the actual situation of Company A and the characteristics of the products Strategic products, prices, channels, marketing strategies for the successful market has achieved good sales results.