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陶瓷材料因为其具有独特的中国文化内涵以及人们长久以来的陶、瓷情结,让陶瓷首先在情感上就赋予了这一材料人情味和文化特质,如何利用这一材料进行文创产品的设计与开发是有意义的命题。基于当下“创意经济”的发展趋势,笔者着眼于当下文创产品的发展热点,前往台湾实地考察,了解台湾陶瓷文创产品发展的脉络,研究他们是如何将文创产品与生活融为一体,在设计与运营模式上有哪些思路与经验值得我们借鉴。
Ceramic material because of its unique Chinese culture and people have long been pottery, porcelain complex, so that the first ceramic emotionally endowed with this material human touch and cultural characteristics, how to use this material for cultural and creative product design and development Is a meaningful proposition. Based on the current development trend of “creative economy”, the author focuses on the development hotspot of the current product, travels to Taiwan, understands the context of the development of Taiwan’s ceramic products, and studies how they integrate the products of creation and life One, in the design and operation mode which ideas and experiences worth our lesson.