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近年来,大连市酒店业进入了一个蓬勃发展的新时期,酒店的数量连年递增,竞争日趋激烈。想要在这激烈的市场竞争中立足,就必须做好市场营销工作。本文从行业管理的角度对大连市酒店业营销的整体特征、存在的问题及解决策略等进行了剖析,以期为大连市酒店业营销宏观管理提供参考。
In recent years, the hotel industry in Dalian has entered a new period of vigorous development. The number of hotels has been increasing year by year, with increasingly fierce competition. Want in this fierce competition in the market, we must do a good job in marketing. This article analyzes the overall characteristics, existing problems and solutions of hotel marketing in Dalian from the perspective of industry management, in order to provide a reference for the macro management of hotel industry in Dalian.