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汉字独具特色的构意思维蕴涵着丰富的中国传统文化信息,而这些信息对新媒体广告的创意和表达有着较为重要的影响。在新媒体广告创意活动中借鉴汉字构意思维,重新发掘两者之间的深层次关系,将会推动新媒体广告创意在内涵和形式上的飞跃与创新。
The unique and creative thinking of Chinese characters contains rich information of traditional Chinese culture, and the information has a more important influence on the creativity and expression of new media advertisements. In the creative activities of new media ads, drawing on the thinking of Chinese characters and re-discovering the deep relationship between the two will promote the connotation and formal leap and innovation of the new media advertising.