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随着我国移动互联网用户的激增和智能手机的不断普及,我国手机动漫作为依托移动互联网的一个新兴动漫形式成为3G时代一个极具潜力的增长点。虽然有数量众多的潜在用户和政策的支持作为保证,但我国手机动漫仍然面对着很多问题,如产业链不完整、内容缺乏竞争力、运营模式有待改进等。在当前媒体融合的大趋势下,我国手机动漫应当联合网络等多种媒体,通过运营链条的完善和品牌影响的拓展来推动我国动漫产业整体的发展。
With the proliferation of mobile Internet users in our country and the popularization of smartphones, mobile phone animation in our country has become a promising point of growth in the 3G era as an emerging form of animation relying on the mobile Internet. Although a large number of potential users and policies support as a guarantee, but China’s mobile phone animation is still facing many problems, such as the industrial chain is not complete, the content of the lack of competitiveness, the operation mode needs to be improved. Under the current trend of media convergence, China’s mobile phone animation should unite with the Internet and other media to promote the overall development of China’s animation industry through the improvement of the operation chain and the expansion of brand influence.