Internet作为一种新兴的生产力,已成为21世纪企业竞争的焦点。对于连锁经营这种未来主要的 商业资本组织形式来说,面对Internet所带来的巨大变革,制胜的关键就在于建立具有网络时代特征的运 营方式,发展适应的经济模式。 Internet, as a new productive force, has become the focus of competition in the 21st century. For the chain of business in the form of the main commercial capital for the future, the face of the huge changes brought about by the Internet, the key to winning is to establish a network with the characteristics of the operation mode of development of adaptive economic model.