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若想从根本上转变农业的发展模式,必须积极发展品牌农业,从特色农业出发,实现农产品增值和农民增收。农产品品牌建设是促进现代农业快速发展的骨干力量,也是我国农业产业升级的重要一环。探讨了O2O模式下的农产品连锁品牌经营发展途径,希望对农业的特色发展有所启示。
If we want to fundamentally change the mode of development of agriculture, we must actively develop brand agriculture and proceed from characteristic agriculture to realize the value-added of agricultural products and the increase of farmers’ income. Agricultural product brand building is to promote the rapid development of modern agriculture, the backbone of China’s agricultural industry is also an important part of the upgrade. This paper explores the ways of operation and development of chain brand of agricultural products under the O2O mode, hoping to make some enlightenment on the characteristic development of agriculture.