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传统媒体与新媒体的融合产生了一些新的变化:节目生产制作社会化、传输网络多样化、服务形态社交化、监督管理复杂化。今年正值三网融合的全国性推广阶段,作为广电行业风向标的CCBN展会自然成为业界关注的焦点,而提前于展会一天举办的主题报告会更是人满为患,与会者似乎都希望透过会议,了解到广电系统的最新政策和发展规划。令人失望的是,从3月19日整个报告会上多位发言人的演讲内容来看,我们几乎没有听到任何的政策发布和解读,相对应的,专家们反而将话题聚焦于目前
The integration of traditional media and new media has brought about some new changes: the socialization of program production, the diversification of transmission networks, the socialization of service forms and the complicated supervision and management. This year coincides with the national promotion phase of triple play. CCBN exhibition, the benchmark for the broadcasting industry, has naturally become the focus of attention in the industry. However, the theme report held one day ahead of schedule is more overcrowded. All participants seem to hope that through the meeting, Radio and television system to the latest policy and development planning. Disappointingly, judging from the speeches made by several speakers at the entire report on March 19, we hardly heard any policy announcement and interpretation. Instead, experts focused on the current issues