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“意境美”是中国传统美学审美理想的结晶。它对当代广告设计有着不可忽略的重要影响和深远意义。分析“意境美”在广告设计中的营造,阐述广告设计中的意境美,强调意、境、美三者之间的结合。从而增强广告设计的内涵以及独特的韵味,真情实感的流露和较高层次的审美,与观者达到一定的共鸣。
“Beauty in Artistic Conception” is the crystallization of the aesthetic ideal of Chinese traditional aesthetics. It has a significant impact and far-reaching significance on contemporary advertising design. Analysis “beauty of artistic conception ” in the advertising design to create, elaborate on the beauty of the artistic conception of advertising design, emphasizing the combination of Italy, Habitat and the United States. Thereby enhancing the connotation of advertising design and unique charm, the true feelings of the show and a higher level of aesthetic, and the audience to achieve a certain degree of resonance.