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网络媒体的社交功能在现代社会中得到进一步发展,其思想表达和公共事务参与的能力明显提升;同时,社会的革新也重塑着网络媒体。谣言传播实际上是社会集体记忆的潜伏变化,核心是人们通过传播,外化了意识中的信息。本文试图运用传播学的相关理论与方法,进一步探究网络谣言的内涵、特点和传播方式等,分析近期典型的网络谣言事例以及网络舆论引导面临的不利因素,从而探求正确实现舆论引导的途径。
The social function of online media has been further developed in modern society, and its ability to express their ideas and participate in public affairs has obviously improved. At the same time, social innovation has also reshaped the online media. Rumor spread is actually the latent change of social collective memory. The core is that people disseminate the information in consciousness through dissemination. This paper attempts to use the theory and method of communication to further explore the connotation, characteristics and methods of network rumors, analyze the typical examples of network rumors and the unfavorable factors of network public opinion guidance so as to explore ways to correctly guide public opinion.