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大数据、云计算和社交移动这三大科技趋势已经成为很多商业界和科技界人士的共识,但如何把它们转变成公司的竞争优势?如何结合自身的特点,找到独特的战略路径,运用这一轮科技趋势为企业创造价值,把握住这个变革的时代脉络?IBM商业价值研究院的这本著作,既是IBM对这个问题的调研和深入思考,也反映了IBM自身的实践。
Big data, cloud computing and social mobility these three major technology trends have become the consensus of many business and technology circles, but how to turn them into the company’s competitive advantage? How to combine its own characteristics, to find a unique strategic path, the use of this A technology trend to create value for the enterprise, to grasp the context of this change? IBM Institute for Business Value of this work, both IBM research on this issue and in-depth thinking, but also reflects IBM’s own practice.