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在现代的商业社会中,各种商品层出不穷,为争夺人们眼球的各种形式的广告显得尤为重要,其中橱窗展示在广告中占有重要的地位。一个构思新颖、设计独特、主题鲜明又拥有丰富艺术手法的商业橱窗既能带给消费者视觉上的享受,又能为消费者营造一个丰富多彩的陈列空间,从而带动消费者的购买欲望,达到商品销售的目的。其中橱窗的意境营造是关键因素,如何在有限的展示空间内进行创造性的设计由此来设计出符合消费者心理的意境氛围是本文要讲述的关键。
In modern commercial society, various kinds of products emerge in an endless stream, and it is particularly important for various forms of advertising that people are competing for attention. The display of windows plays an important role in advertising. A novel concept, unique design, distinctive theme and rich artistic practices of the commercial window can not only give consumers visual enjoyment, but also for consumers to create a colorful display space, which led to the desire of consumers to purchase, to achieve The purpose of the sale of goods. The creation of the mood window in the shop window is the key factor. How to design a creative design in a limited display space to design a mood that meets consumer psychology is the key to be described in this article.