收入的增加引发我国消费者购买境外质高价优产品的热潮,如何提升我国产品性价比越来越受到企业重视。本文从供应链渠道权利和库存风险分担角度研究厂商如何确定产品最优质量,将产品质量作为首要考虑的内生因素,进一步将决策拓展到二级供应链,比较集中供应链、推式、拉式和提前订购供应链下的质量决策,为生产商和零售商的产品质量决策提供参考。本文研究表明:产品质量对供应链整体利润和单个企业利润影响均较大,推式和拉式供应链都无法实现集中供应链下的利润,对批发价格的制定占主导地位的一方会获得较多的供应链利润。提前订购供应链有利于提高供应链整体利润,分散供应链上单个主体的库存风险。 Increasing incomes have led to the upsurge of consumers purchasing high-quality, high-quality, overseas products. More and more attention has been paid to how to improve the cost-effectiveness of our products. This article from the supply chain channel rights and inventory risk sharing point of view how manufacturers determine the optimal quality of products, product quality as a primary endogenous factor to further expand the decision-making to the two supply chains, more centralized supply chain, push, pull Quality and pre-ordered supply chain quality decisions for manufacturers and retailers to provide product quality decision-making reference. The research shows that product quality has a great impact on the overall profit of the supply chain and the profits of a single company. Both push and pull supply chains can not realize the profit under the centralized supply chain. More supply chain profits. Ordering the supply chain in advance helps to improve the overall profitability of the supply chain and diversifies the inventory risk of individual entities in the supply chain.