文化创意产业这个概念之所以目前有不少人使用,就在于它集文化产业与创意产业这两个概念于一身,涵盖了更为广阔的文化经济活动,在中国语境里有弥补文化产业概念不足的意义。这便是文化创意产业这一概念之所以能够存在和流行的重要原因。而在发展文化创意产业中,开发利用民俗,或对传统民俗进行现代化的包装无疑是最经济、最实用的途径。鉴于此,本文对辽宁发展民俗文化创意产业的对策进行了初步探讨。 The concept of cultural and creative industries The reason why there are many people use it is that it combines the concept of cultural industries and creative industries in one, covering a broader cultural and economic activities in the Chinese context to make up for the concept of cultural industries Insufficient significance. This is an important reason why the concept of cultural and creative industries can exist and be popular. In the development of cultural and creative industries, the development and utilization of folk customs, or the traditional folk custom packaging is undoubtedly the most economical and practical way. In view of this, this article has carried on the preliminary discussion to the countermeasure that Liaoning develops the folk custom culture creative industry.