在节目资源过剩而受众注意力稀缺的多元媒体互竞并存的新传媒时代,城市电视台生存发展的境遇越发严峻。城市电视台不仅面临着央视、各省卫星频道的空中竞争,还要面对资源、市场、空间、政策条件等多重压力,如何在夹缝中走出差异化、特色化的发展道路,保持和巩固自身的收视市场和媒体地位?从传播条件和覆盖能力上 In the era of new media, where the multi-media with excess resources and scarce audience attention co-exist, the survival and development of urban television stations are more and more serious. Urban television stations not only face the air competition of CCTV and provincial satellite channels, but also face multiple pressures such as resources, market, space and policy conditions. How to get out of the differentiated and characteristic development path through the cracks, and maintain and consolidate their own ratings Market and media status? From the conditions of communication and coverage