论文部分内容阅读
众所周知,衡量一家传媒的实力与运作有效性的重要标准就是看其在受众中的影响力如何。正如传媒界专家喻国明所指出的,“传媒的影响力,就是传媒作为咨询传播渠道而对其受众的社会认知、社会判断、社会决策及相关的社会行为所打上的属于自己的那种‘渠道烙印’”。那么,教育专业报刊如何在竞争激烈的报刊市场中掌握发展的主动权,牢牢地打上属于自己的“渠道烙印”呢?
As we all know, an important criterion for measuring the effectiveness and operational effectiveness of a media is to see how it affects its audience. As Yu Guoming, a media expert, points out, “the influence of the media is what the media has to offer to its audiences as a means of communication through consultation, social judgment, social decision-making and related social behaviors ’Channel imprint’. ” So, how does the education major press grasp the initiative of development in the highly competitive press market and firmly put their own “channel brand ”?