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在社会经济高速发展这一强大推动力的影响下,城市建设的热潮已由北京、上海和一些沿海发达地区拓展至全国各地。其中,景观建设凭借其对城市形象和城市环境等各方面的重要作用而倍受关注,大量景观项目的诞生使国内景观设计市场显得尤为火爆。随着我国步入全球经济一体化的进程加快,国际同行业间的有形壁垒也正在逐步消失,在千载难逢的机遇之下,众多知名境外设计公司纷纷抢滩中国景观市场,并且凭借其成熟的市场运作模式和专业化管理及设计经验,迅速扩大着自己的市场分额。由于西方发达国家的城市化水平已达到了70%以上,这些著名的境外景观设计公司在长期的城市建设参与过程中已经积累了相当丰富的设计经验,因此在国内一些大型的国际性项目中频频中标,占据了国内景观界的高端市场,这无疑给中国本土的景观设计行业带来了巨大的冲击。面对市场的变革,有业界人士不禁发出“狼来了”的惊呼。
Under the influence of the powerful impetus of the rapid social and economic development, the boom of urban construction has been extended from Beijing, Shanghai and some developed coastal areas to all over the country. Among them, the landscape construction by virtue of its image of the city and the city environment and other aspects of the important role and much attention, the birth of a large number of landscape projects to the domestic landscape design market is particularly hot. With the acceleration of our country’s integration into the global economy, the physical barriers between the same industry in the world are gradually disappearing. Under the rare opportunity, many well-known overseas design companies have successively seized the Chinese landscape market. With its mature market operation Mode and professional management and design experience, rapidly expanding their market share. As the urbanization level of developed western countries has reached more than 70%, these well-known offshore landscape design companies have accumulated considerable design experience in the long-term urban construction and participation process. Therefore, in some large-scale international projects in China frequently Winning the bid to occupy the domestic landscape of the high-end market, which undoubtedly to China’s local landscape design industry has brought a huge impact. The face of market changes, the industry can not help but issue “wolf ” exclaimed.