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移动互联网时代,移动业务流量需求激增,各电信运营商数据业务收入不断增长,语音业务收入和数据业务收入占比结构持续变化。流量需求和价值实现之间仍存在落差,增量不增收情况成为行业共性问题。基于此,本文将结合目前中国电信市场实际情况,提出探寻流量经营可盈利模式的建议。
In the era of mobile Internet, the demand for mobile services has surged. The revenue from data services of various telecom operators has been on the rise. The revenue mix of voice services and data services has been continuously changing. There is still a gap between the demand for traffic and the realization of the value, and the increase of the revenue without increasing the revenue has become a common problem in the industry. Based on this, this article will be based on the actual situation of China’s telecommunications market, proposed to explore the profitability of traffic management model of the proposal.