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作为一份拥有六十年办刊史的老杂志,《大众电影》有着悠久的历史,它不仅介绍电影,还从侧面反映了当年的文化、经济和外交状况。从一份发行量居全国首位,享誉国内外的热门电影杂志,到如今鲜有人问津,面临着停刊危机的电影杂志,《大众电影》经历了怎样的流变,又是什么因素令它遭遇了市场的冷遇?本文将对1950年至今的《大众电影》进行纵向比较,从风格、版式、栏目、体制等几个方面进行分析,研究这一杂志失去读者的原因。
As an old magazine with a history of 60 years, “Popular Movies” has a long history. It not only introduces movies but also reflects the current cultural, economic and diplomatic conditions of the year. From a circulation of the highest circulation in the country, renowned domestic and foreign popular film magazine, to the present few being concerned about the face of the crisis in the closure of the movie magazine, “popular movie” has undergone what kind of change, and what factors make it suffered Market cold case? This article will be from 1950 to now the “popular film” vertical comparison, from the style, layout, part, system, several aspects of analysis, to study the reasons for the magazine lost readers.