由电影《搜索》中媒体不全面的报道、议题设置不当等问题延伸至现实媒体行为的缺失,认为传统媒体应多角度、多观点、多层面立体地呈现社会道德争议事件,动态定位报道议题,新媒体应因势利导,平衡和引导舆论,从而推动社会道德建设有序进行。 Due to the incomplete coverage of the media in the movie “Search” and the improper setting of issues, the traditional media extends to the lack of realistic media behavior. The traditional media should present social moral issues in multiple perspectives, multi-perspectives and multi-levels, New media should guide the situation, balance and guide public opinion so as to promote the orderly development of social morality.