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本届巴西世界杯,大时差和新媒体将纸媒推到悬崖边。世界杯开战前,纸媒中流传一句话:“不出世界杯特刊是等死,出特刊是找死。”世界杯期间,《扬州晚报》以全媒体报道方式实现了纸媒的一次成功逆袭。世界杯彻底击中纸媒软肋曾经,纸媒在世界杯报道中一直游刃有余:派记者,出特刊。曾几何时,《扬州晚报》通过出版世界杯特刊,发行量一路飙升。但纸媒最好的时代已过去。自媒体让纸媒在世界杯中
The current World Cup in Brazil, big jet lag and new media will push the paper media to the edge of the cliff. Before the war in the World Cup, a word circulated in the paper media: “No special issue of the World Cup is to die, a special issue is to die. ” During the World Cup, “Yangzhou Evening News” media coverage of the media to achieve a successful counter-attack. World Cup completely hit the media weakness Once, paper media in the World Cup has been very good at cutting edge: sending reporters, a special issue. Once upon a time, “Yangzhou Evening News” through the publication of special issue of the World Cup, circulation soar. But the best time for paper is over. Since the media let the paper media in the World Cup