世界经济已经跨入新经济时代,其特征就是以互连网、知识经济、高新技术为代表,以满足消费的需求为核心。这些都足已对市场营销产生深刻的影响。新经济时代使市场营销处在一个高度竞争、瞬息万变的环境中,要求市场营销必须善于识别现实和潜在的顾客需要,转变营销观念,设计出新型的营销模式,充分利用电子商务,最终拓展营销渠道。 The world economy has entered a new economic era. Its characteristics are characterized by the Internet, knowledge-based economy and high-tech, with the core of consumer demand. All these have had a profound impact on marketing. In the new economic era, marketing is in a highly competitive and rapidly changing environment, requiring that marketing must be good at identifying actual and potential customer needs, changing marketing concepts, designing new marketing modes, making full use of e-commerce and ultimately expanding marketing channels .