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去年,新传智库联合乐视视频共同发布的《2016网络自制剧行业白皮书》显示,我国网络自制剧在2016年的生产数额预计高达2079集,整体市场份额有望突破5000集,比2009年增长近250倍~((1))。网络自制剧凭借其自身优势,在视频传播领域赢得一席之地。一、网络自制剧发展新特点1.题材从泛化走向细分。网络用户呈现明显的差异化接受习惯及审美爱好。网络自制剧根据垂直细分领域,在选题与内容上倾向于网络观众偏好的犯罪悬疑、青春爱
Last year, the New Media Association jointly issued by LeTV video “2016 Network Home Theater Industry White Paper” shows that China’s network of home-made drama production in 2016 is expected to amount to 2079 sets, the overall market share is expected to exceed 5,000 sets, nearly 250 more than in 2009 growth Times ~ ((1)). Network home-made drama by virtue of its own advantages in the field of video communications to win a place. First, the new features of the network home-made drama 1. Theme from the generalization to subdivision. Internet users showed obvious differences in receptive habits and aesthetic hobbies. Network homemade drama According to the vertical subdivision field, in the topics and content tend to favor online viewers suspense suspense, youth love