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实用语篇中存在着大量的互文性现象,特别是广告语篇。本文从批评语篇分析的角度来深度阐释房地产广告中的几个主要的互文性现象,并且考察广告的互文性特征是如何构建意识形态意义。
There are a lot of intertextual phenomena in practical discourse, especially advertising discourse. This essay deeply expounds several major intertextual phenomena in real estate advertisement from the perspective of critical discourse analysis, and examines how the intertextuality of advertisements constructs the ideological meaning.