论文部分内容阅读
近几年来,在中国手机市场最热门的话题并不是谁代言了什么手机,也不是哪个名牌手机的新款有多炫,而真正引起市场所有关注目光的是“山寨手机”。自2005年台湾联发科研制出了芯片MTK后,2006年山寨手机就开始迅速崛起了。根据调查,2006年中国山寨手机的出货量还仅有5000万支,但到了2007年却已高达1.1亿支,占全中国手机产量的5.6亿支近20%。由此可以看出山寨手机正在迅猛发展,其在中国的手机市场已经有了很重要的地位。然而,何谓山寨?山寨手机到底是何许来也,其特点为何?为何山寨手机在国内乃至国外都受消费者的欢迎?为此本文将就这几个问题以山寨手机为例,谈山寨对中国设计的影响。
In recent years, the hottest topic in China’s mobile phone market is not the endorsement of any mobile phone, nor is it the brand-new mobile phone how the new, and the real cause for the market are all concerned about the eyes of “cottage phone ”. Since 2005, Taiwan MediaTek developed a chip MTK, 2006 cottage phone began to rise rapidly. According to the survey, handset shipments in China were only 50 million in 2006, but up to 110 million by 2007, accounting for nearly 20% of the 560 million of handsets in China. From this we can see that the cottage phone is rapidly developing, and its mobile phone market in China already has a very important position. However, what is the characteristic of the cottage phone? Why the cottage phone at home and abroad are subject to consumer welcome? This paper will address these issues to the cottage phone, for example, on the cottage on China The impact of design.