O2O的核心是数据、内容和流量。优质内容引流,流量沉淀数据,数据为内容不断优化提供决策依据,这是三者之间的关系。经常听到“互联网思维”一词,光有思维是不够的,还需要有互联网的实践。当然,互联网实践是形成互联网思维的基础。笔者认为,零售商O2O长路漫漫,需要决策层决心推动、专业团队操刀、无缝的内部协同才有可能成功。 The heart of O2O is data, content and traffic. High-quality content drainage, precipitation data precipitation, data for the continuous optimization of the content to provide a decision-making basis, which is the relationship between the three. Often hear the word “Internet thinking ”, light thinking is not enough, you also need to have Internet practice. Of course, Internet practice forms the basis of Internet thinking. In my opinion, long-term retailers O2O long way to go, need decision-makers to promote determination, professional team surgeon, seamless internal collaboration is likely to be successful.