河南发展旅游产业具有地理区位优势和方便快捷的交通条件、历史文化旅游资源丰富多样、自然景观景色壮观等有利条件;但也存在着旅游产业发展的地区不平衡、宣传营销的魄力不足、旅游产业集团化需进一步加强等一系列问题。为此必须从战略的高度出发,切实做好全省旅游产业发展规划,认真执行;在发展思路上要具有创新精神;加强旅游资源、旅游企业的整合;加强服务意识,提高旅游文化产业的软实力等方面下功夫。 The development of tourism industry in Henan Province has the advantages of geographical location and convenient traffic conditions, abundant historical and cultural tourism resources, spectacular natural scenery and other favorable conditions; but there are also regional imbalances in the development of tourism industry, lack of courage in propaganda and marketing, tourism industry Group needs to be further strengthened and a series of issues. To this end, we must proceed from the strategic height, conscientiously do a good job in the province’s tourism industry development plan, conscientiously implement; in the development of ideas to be innovative; to strengthen the integration of tourism resources and tourism enterprises; to enhance service awareness, tourism industry to enhance soft Strength and other efforts.