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媒体传播作为一种社会力量在传播农业政策和科技信息方面起着巨大的不可替代的作用,农业政策的传播效果与农民生存和发展有着直接关系。对媒介传播农业政策的效果及农户接受程度的研究,具有积极的现实意义,也具有长远的战略意义。
As a kind of social force, media communication plays an important and irreplaceable role in disseminating agricultural policy and science and technology information. The dissemination of agricultural policy is directly related to the survival and development of peasants. The research on the effectiveness of media dissemination of agricultural policies and the acceptance of farmers has positive and practical significance as well as long-term strategic significance.