我国目前正处于婚育高峰期,而物质条件的改善和生活观念的转变,使得蜜月旅游逐渐成为一种热潮,发展空间广大,但也存在着很多障碍和不完善之处。本文以海南为例,试图通过对海南发展蜜月旅游的条件、现行发展模式和产品设计与创新以及未来发展方向的初步研究,为“利用地区优势,促进蜜月旅游产业又好又快发展”目的的达成,提出相关建议。 At present, China is in the peak period of marriage and childbearing, and the improvement of material conditions and the change of life concept make honeymoon tourism become a craze and develop a vast space. However, there are still many obstacles and imperfections. This paper, taking Hainan as an example, tries to make a preliminary study on the conditions for the development of honeymoon tourism in Hainan, the current development mode and product design and innovation as well as the future development direction so as to make good use of the regional advantages and promote the sound and fast development of the honeymoon tourism industry. The purpose of reaching, put forward relevant suggestions.