产品的销售主要通过营销人员的技术性、服务性劳动以及与顾客的双向沟通中实现。营销好坏取决于营销人员的劳动热情和劳动效率。为此,营销人员必须具备良好的心理品质。 1、情感品质。情感是人对现实中的事物和现象是否符合其需要而产生的态度体验。在经营活动中,事物是复杂多变的,因而营销人员的情感体验也不相同,不同的情感体验会产生不同的 Sales of products mainly through the marketing of technical, service-oriented labor and two-way communication with customers to achieve. Marketing is good or bad depends on the labor enthusiasm and labor efficiency of marketers. To this end, marketers must have good psychological quality. 1, emotional quality. Emotions are the experience of the attitude that people make to the reality of things and phenomena in accordance with their needs. In business activities, things are complex and changeable, so the emotional experience of marketers are not the same, different emotional experience will produce different