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科学技术的飞速发展,网络的普遍应用使人们沟通的界限越缩越小,在“全球化”经济发展趋势的影响下,现代商业设计的风格也日趋国际化。如何能在“全球化”的设计中寻求属于自己民族的文化特色,已越来越受到人们的重视。传统文化元素作为民族文化的一个重要组成部分,其丰厚的文化遗产和创作经验为中国本土化的商业设计提供了有益的补充和深远的启示。
With the rapid development of science and technology, the universal application of the Internet has narrowed the boundaries of people’s communication. Under the influence of the “globalization ” economic development trend, the style of modern commercial design is increasingly internationalized. How to find the cultural characteristics of one’s own nation in the design of “globalization ” has drawn more and more attention. As an important part of national culture, the traditional culture element has rich cultural heritage and creative experience which provide beneficial supplement and far-reaching enlightenment for the localized design of business in China.