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有效传播就是针对媒体的受众目标进行的,追求最大化传播效果的传播方式。按照传播学理论,这种传播效果包括对受众的心理改变、态度改变和行为改变三重层次,军事新闻的有效传播也符合以上一般情况。影响传播效果的因素非常复杂,包括传播来源、传播内容、传播手段、传播媒介、传播环境、传播对象等各方面。学者们普遍认
Effective dissemination is aimed at the media audience target, the pursuit of maximizing the dissemination of the effect of communication. According to the theory of communication, this dissemination effect includes three levels of psychological change, attitude change and behavior change to the audience. The effective dissemination of military news also meets the above general conditions. The factors influencing the dissemination effect are very complicated, including the sources of dissemination, the content of dissemination, the means of dissemination, the media, the environment for dissemination, and the objects of dissemination. Scholars generally recognized