“名仕”大多为具有大气、优雅、精工名家等特点的高档住宅,这也使得金地这一系产品具有明显的城市地标特征。如果金地褐石系产品满足的是中产人士对尊重和被尊重、爱和被爱的需求,那么该公司旗下另一大更高端产品——名仕系,则在中产人士的需求之上,再次深度挖掘出了该系列针对人群的更高一层自我实现的精神需求。名仕系项目产品大多含有“名”、“悦”等字眼,诸如“名京”、“铂悦”、“澜悦”等项目名称。作为金地旗下一大高端产品,名仕系列产品聚焦的客户类型以尊贵型客户为主,这类人群的价值观关键词或许可以归纳为大气、尊贵、精致、典雅等一系列高大上的际签。这类客户集中于社会的新富阶层和传统的中产 “Ming Shi ” Mostly for the high-end residential, with the characteristics of atmosphere, elegance, Seiko name, etc., which also makes this area of ​​gold products have obvious features of the city landmark. If the Gem Brown products meet the middle class’s demand for respect and respect, love and beloved, then another of the company’s more advanced products, the Maxwell Department, is above the middle class’s needs, again The depth of digging out of the series for the population a higher level of self-realization of the spiritual needs. Most of Mingshi’s products contain “name”, “Yue” and other words, such as “Famous Beijing ”, “Platinum Hyatt ”, “Lan Yue ” and other project names. As one of the flagship high-end products of the Golden Land, the types of customers that the Mingshi products focus on are distinguished customers. The key words of such people may be summarized as a series of tall international labels such as atmosphere, nobleness, exquisiteness and elegance. Such clients are concentrated in the socially rich new class and traditional middle class