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回顾近几年国内家电零售市场的情况,最突出的感受是形态的巨大变化,渠道多元化的趋势进一步加强,特别是电商的崛起改变了家电零售渠道的发展态势。2013年京东家电产品销售预计达到220亿元,预计2014年达到400亿元,2015年700亿元,2016年1100亿元。具体细分到品类,未来三年各年度增长计划分别是:小家电各
Recalling the situation in recent years, the domestic retail market of home appliances, the most prominent feeling is the tremendous changes in shape, channel diversification trend to be further strengthened, especially the rise of e-commerce has changed the development trend of home appliance retail channels. In 2013, the sales volume of JD products in Beijing will reach 22 billion yuan, 40 billion yuan in 2014, 70 billion yuan in 2015 and 110 billion yuan in 2016. Subdivided into categories, the next three years the annual growth plans are: small appliances each