管理大师Peter Deruk曾经说过,“获得并留住客户是企业经营的核心目标”。本文以关系营销理论为框架,在明确客户价值、市场细分和客户关系管理内涵的基础上,归纳和总结了三者之间的关系,同时对于客户关系管理与客户价值之间的逻辑流程进行了梳理总结。 Management guru Peter Deruk once said that “getting and retaining customers is a core business goal.” Based on the theory of relationship marketing, based on the definition of customer value, market segmentation and customer relationship management, this paper summarizes the relationship among the three, and at the same time carries on the logic flow between customer relationship management and customer value To sort out the summary.