轻资产运营模式主要是指企业将产品制造和零售等业务进行外包,而企业本身主要是来对产品进行相应的研发,并且采取明星代言和广告的方式来进行产品推广,这种运营方式能够降低企业本身的资金投入,从而获得较高的资本回报率,对提高企业自身竞争力方面具有非常重要的意义,在经济全球化的发展过程当中,轻资产运营方式受到人们的广泛关注,但是在其运营过程中存在着较多的风险,所以说,需要对这些风险进行相应的控制,才能保证企业的快速发 Light asset management model refers to the main business outsourcing of product manufacturing and retail business, while the enterprise itself is mainly to the corresponding product research and development, and take celebrity endorsements and advertising approach to product promotion, this mode of operation can be reduced The capital investment of the enterprise itself, so as to obtain a higher rate of return on capital, is of great significance in enhancing the competitiveness of enterprises. In the process of economic globalization, light asset management has drawn much attention from people. However, in its There are more risks in the operation process, so we need to control these risks accordingly to ensure that the rapid business development