面对旅游景点泛化、公民文娱广泛化、产业结构多样化以及旅游大众化的21世纪新常态,进一步理解全域旅游发展理念,确认全域旅游发展的实质是在传统大众旅游发展的基础上,着眼于区域特色文化和重点旅游资源,以“全地域”为出发点,产品创新为突破点,产业融合为撬动点,服务一体化为重点,最终形成“市域全景、特色彰显、众业共进、服务便捷”的新型旅游发展格局。最后,基于烟台入选首批创建“国家全域旅游示范区”的名单,通过对烟台市发展全域旅游存在问题的分析,提出烟台全域旅游发展的具体思路,以期为烟台乃至其他地区旅游创新发展提供新的理念借鉴和研究视角。 In the face of the new normal of the 21st century in the generalization of tourist attractions, extensive civic entertainment, diversification of industrial structure and tourism popularity, we further understand the concept of global tourism development and confirm that the essence of global tourism development is based on the development of traditional mass tourism. Regional special culture and key tourism resources. Taking “All Territories” as a starting point, product innovation as a breakthrough point, industrial integration as the key point and service integration, and finally forming a “panoramic view of the city area with distinctive features, Into, service convenient ”new pattern of tourism development. Finally, based on Yantai’s first list of creating “National Tourism Demonstration Zone”, through the analysis of the problems existing in Yantai’s development of global tourism, this paper puts forward the specific ideas of Yantai’s tourism development in the hope of creating a new development for tourism in Yantai and other regions Provide new ideas and research perspectives.