在独立制片人制度上位并大行其道之时,有人开始思考广电系统内部人事制度进一步改革的可能性。如何在用人机制上更加灵活,释放更多创意和生产力?于是,“项目经理人制”概念在媒体领域兴起。项目经理的概念生发于企业,带有平等、沟通、尊重的企业文化特征。电视媒体从独立制片人制向项目经理人制转变的过程中,需要考虑,项目经理人制的引进、生长,应有合适的土壤。战略导向:产品+研发。传统媒体的产品,多是不需技术进步推动的内容产品,其之于广电的播出设备、发射设备、接收设备等载体的关系不大。传统媒体只有拥有位于产业链高端且不断迭代的产品, At the height of the independent producer system and the popularity of it, some people began to think about the possibility of further reform of the internal personnel system in radio and television systems. How to be more flexible in terms of employment mechanism and release more ideas and productivity? Therefore, the concept of “project manager” has arisen in the media field. The concept of a project manager develops in the enterprise with the corporate culture of equality, communication and respect. In the transition from independent producer system to project manager system, the television media needs to consider that the introduction and growth of the project manager system should have proper soil. Strategic direction: product + research and development. Products of traditional media are mostly content products that do not need technical advancement, and have little to do with carriers such as broadcasters, transmitting equipment and receiving equipment. Traditional media only has the highest in the industry chain and continue to iterate the product,