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如何将地铁车票票种与营销相结合,对于地铁来说还是一个新的课题,本文从营销项目工作组构成及营销项目工作阶段两方面对车票票种营销工作进行了简单论述。
How to combine the tickets and marketing of subway tickets is still a new issue for the MTRC. This article briefly discusses the marketing work of ticket sales from two aspects: the composition of the marketing project team and the marketing project.