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现阶段,我国汽车保有量已经上升至全球第二的位置,要维持这么多车辆的日常运行就必须开放和运营足够多的加油站。而加油站是成品油销售企业的终端零售环节,是石油销售企业服务社会,对企业形象进行展示的窗口,所以一定要加强加油站营销管理,只有这样才能在激烈的市场环境中占据一席地位,提升销售量,推进效益增长。基于此,本文主要对加油站营销管理进行了思考和分析。
At this stage, China’s car ownership has risen to the second position in the world. To maintain the routine operation of so many vehicles, it is necessary to open and operate a sufficient number of gas stations. The gas station is the terminal oil retail sales segment, is the oil sales business to serve the community, the window of the corporate image display, it must be to strengthen gas station marketing management, the only way to occupy a seat in the fierce market environment, Increase sales volume and promote profit growth. Based on this, this article mainly think and analyze the gas station marketing management.