当今世界经济向一体化发展 ,市场竞争日益激烈 ,竞争内容也由过去单纯的价格竞争 ,发展为技术质量的竞争。在国外名牌的强大压力下 ,面对竞争激烈的国内市场 ,很多生产企业 ,制定名牌战略 ,创建名牌产品。建筑行业的名牌产品就是鲁班工程或称精品工程。无论是制定名牌战略 ,还? Today’s world economy is developing toward integration, market competition is becoming increasingly fierce, and competition content has evolved from pure price competition in the past to technological quality competition. Under the strong pressure of foreign brand names, in the face of fierce competition in the domestic market, many manufacturing companies have formulated brand strategy and established brand-name products. The brand name products of the construction industry are Luban Engineering or exquisite works. Whether it is setting brand strategy, but also?